Now Broadcasting: A|X:TV

Our friends at ROWEANDESIGN sent us a link to the hot, new A|X:TV, the latest addition to the A|X Life section on the Armani Exchange website. A|X:TV is an online video platform to give an inside look into the world of Armani Exchange. The online broadcast features behind-the-scenes looks at Ad campaign shoots, video podcasts, model diaries, and exclusive interviews.

The video content is full of sexy imagery, modern style, electronic dance music, and nightlife culture, which Armani Exchange coins as speaking to the "A|X Generation". The behind-the-scenes footage is especially cool, so take a look here.