Burberry is the latest to jump onto the band wagon of luxury design companies embracing the internet. Just yesterday, the British fashion house launched
Art Of The Trench, an interactive digital platform with social networking functionality. The point of
artofthetrench.com is to celebrate the iconic Burberry trench coat and invite site users to submit their own portraits to feature on the site, creating a body of images that reflect the various trench coat styles around the globe.
"Artofthetrench.com celebrates our iconic trench coat, capturing the emotional connection behind our distinctive outerwear heritage. Everybody has a different story related to their coat or the first time they came into contact with one - I love the idea that people from all over the world can share those stories and images with each other and all the different attitudes and expressions of the Burberry trench coat and the people who wear it."
- Christopher Bailey, Creative Director of Burberry
Burberry is the latest to jump onto the band wagon of luxury design companies embracing the internet. Just yesterday, the British fashion house launched Art Of The Trench, an interactive digital platform with social networking functionality. The point of artofthetrench.com is to celebrate the iconic Burberry trench coat and invite site users to submit their own portraits to feature on the site, creating a body of images that reflect the various trench coat styles around the globe.
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