Spotted: Beka

Name: Beka

Occupation: Finance

Personal Style: eclectic, colorful

Inspired by: the "New York, just rolled out of bed" look

Reads: The New Yorker, New York Magazine, Vanity Fair, Serious Eats, Wall Street Journal, Dlisted, Oh No They Didn't

Spotted Beka shopping in SoHo. Loved her layered look and especially her awesome neon scarf! You've got to hand it to a someone bold enough to pull off color in a city where everyone wears black and grey.