Wednesday, February 17, 2010

Fashion Forward: "The Front Row"



An editor's job during Fashion Week is never done: they blog, they tweet, and this season the editors of Harper's Bazaar have new roles at the shows: video stars.

For the first time, editor in chief Glenda Bailey and the magazine's fashion, features, accessories, market and beauty editors star in a new documentary-style video series, "The Front Row," at HarpersBazaar.com/fashionweek.

The 2.5-3 minute videos go live 24-48 hours after being shot, and offer a vérité view of the Bazaar team as they cover the shows, trends, people and parties in New York, Paris and Milan.

"I love the authenticity and immediacy of this series," said Glenda Bailey. "The Front Row captures the best of the collections for our readers, and introduces them to the personalities behind the bylines they see in Bazaar."

In addition to video, Bazaar.com is publishing favorite looks from the runway, street style lookbooks with commentary, the best of beauty trends -- and the entire team will be live tweeting from the runway and parties from @harpersbazaarus.

-AL

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