James Franco Gets Wet For Gucci

James Franco is starring in a new role as the face of Gucci's new fragrance for men - Gucci by Gucci Sport.

World famous fashion photographers Inez van Lamsweerde and Vinoodh Matadin shot the campaign poolside in Cannes. How decadent! Thoughts on Franco in a wet t-shirt?

Visit Gucciparfums.com for more info, photos and video.

-AL

[images via Gucci]