Plans Unveiled For First NYFW At Lincoln Center

We just received the following information about the big move for New York's Mercedes-Benz Fashion Week in September.  The new Lincoln Center setup sounds like a necessary upgrade and we're super excited to experience and report on the changes!

IMG announced today plans for its first season of Mercedes-Benz Fashion Week in Lincoln Center’s Damrosch Park at a fashion industry briefing supported by The City of New York, Lincoln Center and the Council of Fashion Designers of America. The move to Lincoln Center has allowed IMG Fashion to unveil event upgrades such as modernized production capabilities for designers, digital services concurrent with the advanced needs of the 21st Century, better accessibility for attendees through both public and private transportation and great resources/facilities on-site and in the surrounding areas.

“This is a very exciting day for us,” said Peter Levy, Senior Vice President and Managing Director of IMG Fashion Worldwide. “The move has allowed IMG to reinvent and improve so many aspects of Mercedes-Benz Fashion Week as well as develop a stronger link to the surrounding facitilies and spaces available at Lincoln Center and the neighborhood. This is the first season in what we are confident will be a long ‘run’ at Lincoln Center.”

Mercedes-Benz Fashion Week at Lincoln Center, which will be held from September 9 to 16, will implement a number of technical enhancements to adjust with the changing needs of the fashion community. These upgrades include; a gracious lobby to better accommodate designer guests, press and industry professionals; modified runway theaters and modular designer spaces that support advanced production capabilities; expanded lighting and digital design resources; new décor and increased venue/runway sizes and seating enhancements. The event will continue to host three runway venues, and has added a fourth presentation space for designer presentations, industry forums, press conferences and other activities. The venue cost to each designer will remain the same as in previous seasons of Mercedes-Benz Fashion Week.

Lincoln Center allows a unique opportunity in the evolution of the event, offering expanded resources and facilities around campus for the use of designer, press, industry and consumer activities. Inside the Tents, the site will feature increase lounge style seating in the event lobby and an outdoor garden for events and presentations as well as a number of restaurants, cafes and sitting areas around the Lincoln Center campus. Lincoln Center also provides attendees with convenient transportation and access to the event via the MTA’s subway systems, busses, the West Side Highway and light traffic flow on 9th Avenue (Columbus) and 10th Avenue (Amsterdam) making the hectic week of shows as effortless as possible for all attendees.

Each year, the 232,000 attendees at Fashion Weeks generate new economic activity for New York City businesses, accounting for more than $466 million in direct visitor spending and contributing to $1.6 billion in annual tax revenue to the City’s fashion industry. For the businesses surrounding Lincoln Center specifically – the restaurants, hotels, and retailers – as well as the thousands of caterers, security, and service workers staffing the shows, relocating Mercedes-Benz Fashion Week will result in economic benefits. More than $40 million annually is spent on meals at local restaurants; nearly $30 million on taxis, Town Cars, and public transportation; and an additional $56 million at area hotels.

-AL